20 Apr Thebe Tourism CEO talks Afropolitan Tourism at WTM Africa
On day one of WTM Africa 2017, Thebe Tourism Group CEO, Jerry Mabena, delivered a talk on Afropolitan Tourism at the press conference theatre. Many people have asked for his presentation, which you can find here. During his talk, Jerry defined the Afropolitan market, shared insights gained from amongst other things, Thebe Tourism Group’s projects and those of Thebe Tourism’s sister company: Kaya FM. He covered the behaviour and aspirations of this diverse group, and suggested ways the industry can work to better access this market to drive growth in South African domestic travel.
To download the presentation in pdf format, click here.